Today we?re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it.
Firstly, it?s not change for the sake of change. That said, change is inevitable, and something to be embraced, etc. etc., but that?s not a good enough reason to change a logo. A good reason to change a logo is that it?s not doing the job you want it to do?and because a simpler, more distinctive evolution of it could do that job better.
Our first logo was created before the company launched. Although a very good looking logo, it seemed more suitable for the 90s? rather than 2022s?.
We want to communicate in our new logo the youth, cool, modern and sustainable aspect of our projet and we hope you?ll feel it too.
Over the next few months, you?ll see all the other visuals around NORMEX aligning around this new direction: on the website, in advertising, and in some places in the product (though not in a way that will keep you from the important business of maintaining your food safety programs, of course). It?s still us. We?re still NORMEX. But more consistent and, we hope, more instantly recognizable.